Our operational costs are covered by private donors, which means every rand and dollar you give goes directly into the work — Ethics in Action, Transformational Leadership, Tribe, and community impact.
As a registered PBO (PBO 930085859) with Section 18A approval, donations qualify for tax deductions in South Africa. A Section 18A certificate will be issued upon request.
NPO310-198·PBO 930085859·Section 18A
Set up a recurring gift and sustain the movement long-term.
Fund Ethics in Action, Transformational Leadership, or Tribe directly.
Subscribe to The Ethical Edge newsletter.
Read our latest annual report and see the numbers behind the movement.
Help bring the UE Ethics Summit or a regional event to life.
Bring a UE speaker to your organisation, event, or campus.
Make a tribute gift in honour of someone who modelled ethical leadership.
Explore a strategic partnership with Unashamedly Ethical.
Set up a recurring gift and sustain the movement long-term.
Fund Ethics in Action, Transformational Leadership, or Tribe directly.
Help bring the UE Ethics Summit or a regional event to life.
Make a tribute gift in honour of someone who modelled ethical leadership.
Make your public stand for ethics and integrity.
Subscribe to The Ethical Edge newsletter.
Bring a UE speaker to your organisation, event, or campus.
Explore a strategic partnership with Unashamedly Ethical.
Discover the programmes and impact Unashamedly Ethical is creating.
Read our latest annual report and see the numbers behind the movement.
Get to know the people driving Courageously Ethical forward.
Reach out directly — we respond to every message.
Donor support, partnerships and programme income help sustain UE’s mission. Your support can help make values-based learning, facilitation and programme delivery possible.
Support opportunities to explore values, practise ethical choices and develop character and ethical enterprise skills.
TRIBE · character formation
Help equip leaders with tools to take responsibility, restore trust and strengthen the relationships and teams they influence.
TLOD · leadership character
Enable deliberate work on ethical decisions, governance, policies and accountability, so good intentions have practical support.
Ethics in Action · organisational systems
Our Theory of Change connects everyday ethical practice with the changes we seek in behaviour, leadership and organisational culture. Monitoring and evaluation help us review delivery, understand participants’ experiences and improve the work.
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Programme objectives connect the people we serve, the activities we deliver and the outcomes we work towards.
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Participant feedback and outcome reviews help us understand what is changing and where delivery can improve.
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Board oversight, operational records and regular reporting connect strategic direction with responsible delivery.
Participant stories bring the work to life; monitoring and outcome reviews add context. For a partnership, agree the beneficiaries, programme priorities, budget and reporting needs with our team.
Monthly insights on ethical leadership, thought leadership, and movement updates — directly to your inbox.
Partner with UE to fund Ethics in Action in an organisation, a Tribe cohort for young people, or a Leadership programme for executives. Your investment creates measurable culture change.
Whichever way you choose to engage, you are part of something bigger than yourself.
Shaun Kwela is a facilitator of TRIBE, Unashamedly Ethical’s youth ethical formation programme.
Working directly with young people, Shaun helps create engaging spaces in which learners can explore character, values, choices, responsibility and the kind of people they want to become.
Through TRIBE’s Character Development, Ethical Entrepreneurship and Culture Shift programmes, he helps young people develop the internal foundations that support ethical decision-making, responsible leadership and positive influence.
Creative, relational and naturally engaging, Shaun brings energy and authenticity to his work with young people. His ability to connect with learners helps translate important conversations about ethics and character into experiences that are practical, accessible and relevant to their everyday lives.
At the heart of his role is relationship. By meeting young people where they are, listening to them and walking alongside them, Shaun helps make ethics personal rather than abstract.
His work reflects one of the central beliefs behind TRIBE: if we want to influence the future, we need to invest in character while it is still being formed.
Bertram Davids is a facilitator of Transformational Leadership On Demand (TLOD), Unashamedly Ethical’s transformational leadership pathway.
Through TLOD, Bertram works with individuals and leaders to explore the connection between character, behaviour, relationships, responsibility and influence.
His facilitation style is grounded in relationship and engagement, creating spaces in which participants can reflect honestly on how they lead and the impact their choices have on others.
Bertram is passionate about helping people move beyond leadership as a position or title and recognise the influence they carry in their families, workplaces and communities.
Through his work with UE, he contributes to developing leaders of moral influence — people who understand that transformation begins personally but has the potential to ripple outward into teams, organisations and communities.
Casey-Lee Scott provides the administrative and operational support that helps keep Unashamedly Ethical moving.
Working at the centre of the organisation’s day-to-day activity, Casey supports programmes, events, administration, record keeping, stakeholder coordination and operational processes across UE.
Her role is often where many strands of the organisation come together. Whether supporting a programme, coordinating information, assisting with an event or keeping administrative processes on track, Casey helps create the practical foundation that allows the wider team to focus on relationships, programmes and impact.
She brings reliability, organisation and a strong service orientation to the team, helping ensure that commitments are followed through and that the detail behind UE’s work is properly managed.
Casey’s contribution reflects an important reality of movement-building: meaningful impact depends not only on vision and ideas, but on the people who quietly and consistently make sure that things happen.
Ilene Power is the Chief Operating Officer and General Counsel of Unashamedly Ethical, with responsibility for the organisation’s operations, governance, compliance, legal oversight, reporting, communications and organisational systems.
A seasoned labour lawyer and Certified Ethics Officer, Ilene brings more than two decades of experience in employment law, workplace relations, governance, organisational ethics and dispute resolution. Her work sits at the intersection of law, ethics, leadership, organisational culture and purpose.
As COO, Ilene plays a central role in developing and translating organisational strategy into practical implementation. She develops and oversees the operational frameworks, systems, structures and accountability mechanisms that support UE’s day-to-day functioning and strengthen organisational consistency, transparency and effectiveness.
As General Counsel, she provides internal legal, governance and compliance oversight and is responsible for driving the governance and compliance outcomes required of Unashamedly Ethical as a non-profit company. This includes supporting the Board and executive leadership, maintaining appropriate governance processes, overseeing statutory and organisational compliance, and helping ensure that UE operates within a sound legal and governance framework.
Ilene also leads UE’s reporting and communications function. Internally, she develops and coordinates organisational, management and Board reporting, bringing together information from programmes, finance, fundraising, partnerships, communications, events and operations to provide leadership and the Board with a clear view of organisational performance, risks, priorities and progress. Externally, she helps shape how UE communicates its purpose, programmes, impact and ethical voice to partners, stakeholders and the wider public, developing key communications, advocacy content and thought-leadership messaging to ensure that the movement communicates with clarity, consistency and purpose.
She leads Ethics in Action, UE’s organisational ethics pathway, supporting organisations to move beyond compliance and intentionally build cultures in which ethical conduct can take root and endure.
A significant part of Ilene’s work is advocacy and thought leadership: helping individuals, leaders and organisations recognise that ethics is not simply about responding when something goes wrong, but about intentionally building the conditions in which people are more likely to do what is right.
Gary Power is the Chief Executive Officer of Unashamedly Ethical and has been a driving force behind the movement’s growth, sustainability and strategic development.
With a strong background in business and leadership, Gary brings an entrepreneurial, relational and highly networked approach to building a global movement for ethics. He has a natural ability to connect people, identify shared purpose and build relationships that develop into meaningful partnerships, funding support and long-term collaboration.
As CEO, Gary leads the strategic direction of Unashamedly Ethical and carries primary responsibility for fundraising, partnership development, stakeholder engagement, public advocacy and the organisation’s overall sustainability. In the absence of a dedicated fundraising function, he is personally and actively involved in building donor and partner relationships, pursuing funding opportunities and strengthening the income base needed to sustain and grow UE’s work.
Gary also provides executive oversight of UE’s financial function. Working closely with the finance team, he monitors the organisation’s financial position, budget, cash flow and sustainability, and reports to the Board on financial performance, strategic priorities and key organisational risks.
A significant part of Gary’s leadership is outward-facing. He represents UE in strategic stakeholder engagements, partner forums, speaking opportunities and relationship-building conversations, helping to expand the movement’s reach and strengthen its influence.
Gary’s strength lies in bringing people together around a shared purpose. He is a natural networker and relationship-builder who understands that movements are built through trust, connection and sustained engagement.
Through his leadership, Gary continues to create opportunities for individuals, organisations, funders and partners to participate meaningfully in building a more courageously ethical world.
I commit to living and leading with honesty, even when it costs me.
I choose accountability over comfort, and courage over convenience.
I will not compromise my integrity for approval, advancement, or ease.
I commit to treating every person with dignity — in my words, decisions, and actions.
I accept that ethical leadership is not a title. It is a daily decision.
I sign this commitment not as a perfect person, but as someone who chooses to try — every day, in every context, at every level.