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Courageously Ethical

WHO WE ARE

We are a movement building a courageously ethical world – one decision, one leader, one organisation at a time.

Our Belief

“WE BELIEVE ETHICS IS NOT OPTIONAL. IT IS FOUNDATION OF TRUST”

In a world where compromise has become normalized, we exist to say that integrity is not a luxury reserved for the brave — it is the minimum standard for anyone who wants to lead well.

Vision & Mission

Vision

A World That Chooses Integrity Over Compromise

We champion ethical standards in public discourse, business, and civic life.

MiSSION

Inspire. Equip. Mobilize.

We inspire individuals to own their ethics, equip leaders with practical tools and frameworks, and mobilize organizations to build cultures where integrity is the standard — not the exception.

Governance and delivery

Our organogram

 A Board of Directors provides oversight, with executive leadership, programme leads and operational support connecting strategy to delivery.

The people behind our governance

Behind Unashamedly Ethical is a team committed to turning ethics from an aspiration into action.

Our core team works across strategic leadership, operations, governance, organisational ethics, leadership development, youth development, advocacy and movement-building — supported by the professional and specialist functions required to operate an effective, accountable and sustainable non-profit company.

The core team is supported by specialist finance, communications, events, technology and professional services that provide the infrastructure needed to operate an effective, accountable and sustainable non-profit company.

Together, this ecosystem of people enables Unashamedly Ethical to grow a global movement while delivering meaningful programmes, partnerships and practical ethics interventions.

Gary Power
Chief Executive Officer

Ilene Power
Chief Operating Officer & General Counsel

Casey-Lee Scott
Administration & Operations

Bertram Davids
Transformational Leadership Lead

Shaun Kwela
TRIBE Facilitator

Our full organisational structure

Who We Are in Practice

01

ADVOCATE

We champion ethical standards in public discourse, business, and civic life.

02

PUBLIC COMITTMENT

We facilitate a global pledge that holds signatories to a higher standard of accountability.

03

LEADERSHIP PROGRAMMES

We run intensive leadership development focused on character, not just competence.

04

ORGANISATION SUPPORT

We partner with businesses and NPOs to embed ethical culture through systems and strategy.

WHY THIS MATTERS RIGHT NOW

The global trust deficit is real. Organisations are facing governance crises. Leaders are navigating ethical failure at scale. And the next generation is watching.

Unashamedly Ethical exists to turn the tide – starting with the individual decision to live differently.

40+

Countries represented in the UE movement

124K+

Signatories to the Ethical Commitment

200+

Organisations engaged in Ethics in Action

15K+

Young people through Tribe programmes

STAND WITH US

Every movement is built by the people who decide to show up. We’d
be honoured to have you with us.