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Courageously Ethical

Youth aged 13–25 · South Africa

RAISE THE NEXT GENERATION
OF ETHICAL LEADERS

Partner with Unashamedly Ethical’s TRIBE initiative to equip young people aged 13–25 across South Africa with character, ethical enterprise and leadership skills.

For public and private schools, businesses, youth and aftercare centres, NGOs and organisations working with youth.

We prioritise access for marginalised communities, while partnering with institutions across South Africa.

2,857
learner & youth engagements · FY2026

142
educator engagements · FY2026

5
Culture Shift schools · FY2026

What if a business idea could become a young person’s first opportunity?

47.4% South Africa’s official unemployment rate among economically active young people aged 15–34 in Q2 2026.
Three core youth programmes. A culture that sustains them.

INVEST IN YOUNG PEOPLE. STRENGTHEN THE WORLD AROUND THEM

Choose learning and culture support that fits your people, setting and goals.

01 CORE YOUTH PROGRAMME

Character Development

 Build self-awareness, integrity and responsibility through real-life dilemmas, discussion and reflection. Help young people make respectful, accountable choices.

More about this programme
  • Character, identity and purpose
  • Self-discipline, ethics and accountability
  • Empathy, compassion and courage
  • Difficult conversations, attitude and gratitude
  • Self-sufficiency and values-driven relationships

What changes when respect becomes a daily practice?

22% of South African Grade 9 learners in TIMSS 2023 reported being bullied about weekly.

Young people aged 13–25
Choose from 12 modules combining theory and practice. Options include 1–2 day training, or a recommended 6–10 month journey with weekly facilitated sessions and a real business launch.

02 CORE YOUTH PROGRAMME

Ethical Entrepreneurship

Develop ethical business thinking and practical skills to turn ideas into income-generating ventures that create value for customers and communities.

More about this programme
  • Ethical business practices and purpose
  • SMART goals and SWOT analysis
  • Idea generation and practical implementation
  • Entrepreneurship and intrapreneurship
  • Vision, mission, mentorship and final presentations
  •  

Who will help a young person turn potential into a practical next step?

36.4% of South Africans aged 15–24 were not in employment, education or training in Q2 2026.

Young people aged 13–25
Choose any of 15 modules, or the full programme. Sessions run for 1–4 hours and are adapted to your group’s needs.

03 ORGANISATIONAL CULTURE PROGRAMME

Culture Shift

Build healthier organisational cultures through shared values, honest dialogue and practical action plans. Help leaders and teams address conflict, strengthen trust and ease everyday pressures.

More about this programme
  • Assessing organisational culture and everyday pressures
  • Shared vision and values in practice
  • Communication, trust and stakeholder ownership
  • Addressing conflict and strengthening relationships
  • Action planning, implementation and ongoing support

For schools, businesses, youth and aftercare centres, school governing boards and youth-focused NGOs.

What would change if integrity guided the next generation of leaders?

41/100 South Africa’s score in the 2025 Corruption Perceptions Index, measuring perceived public-sector corruption. Zero means highly corrupt; 100 means very clean.

Young people aged 13–25
Choose any of 15 modules, or the full programme. Sessions run for 1–4 hours and are adapted to your group’s needs.

Our approach

Ethical societies begin with ethical people.

LEARN & Reflect

Real-life dilemmas and discussion build ethical awareness.

Choose & practise

Apply values in decisions, relationships and leadership.

Influence & contribute

Work towards ethical communities, sustainable livelihoods and responsible participation.

Reported outcomes & participant voices

From learning to everyday choices.

  • Character: TRIBE reports partner feedback of less bullying, improved discipline and greater respect for educators. Prochorus also describes more forgiveness and encouragement among participants.
  • Enterprise: young people practise turning ideas into businesses that can support their families.
  • Culture: leaders and teams gain tools to strengthen trust, address conflict and support educators and youth workers.

Our long-term aim is to help young people create income, support their families and contribute to reducing unemployment and poverty through ethical enterprise.

More about this programme

TRIBE shares the experience of one young entrepreneur who started more than five small businesses and now supports his previously unemployed parents and wider family. His journey shows the potential of enterprise to strengthen a household.

What helps a young person stay engaged before they leave school?

LEADERSHIP CULTURE

“The values imparted through this initiative have not only enriched our students personally but have also strengthened the culture of leadership within our academy.”

Eagles Rising Leadership Academy (ERLA)

ETHICAL ENTREPRENEURSHIP

Generate, in partnership with Unashamedly Ethical.

“They learned that running a business is not only about making money but also about finding ethical ways to solve real problems in their communities.”

Legacy Kayamandi / iKamva, Legacy Community Development NPC · 2025

Partner & learner voices

The difference TRIBE makes.

Community partners and learners describe the difference in daily life.

RESPECT, FORGIVENESS & ENCOURAGEMENT

TRIBE participants also attended Prochorus youth initiatives.

“The children are also more likely to say sorry to one another and forgive each other. They are also proud of their own achievements and encourage others to give their best and do well.”

Prochorus · 2025

HOLISTIC LEARNER DEVELOPMENT

Calling Academy’s partnership with Unashamedly Ethical.

“This collaboration has played a significant role in shaping the holistic development of our learners, and we are truly grateful for it.”

Calling Academy · 2026

ETHICAL COURAGE

“The program created a safe and inspiring space where young people could explore their convictions and strengthen their resolve to stand boldly for what is right.”

Eagles Rising Leadership Academy (ERLA)

VALUES IN DAILY LIFE

“The Tribe program has helped me understand the importance of faithfulness in my relationships.”

Student, Legacy · March 2025

CHARACTER & LEADERSHIP

“The discussions and activities have been really valuable in helping me develop my character and leadership skills.”

Student, Paul Roos / JAM Camp · March 2025

VALUES THAT SHAPE FUTURE LEADERS

“The TRIBE initiative powerfully reinforces the moral foundation we strive to build in our future leaders.”

Parel Vallei High School · 8 December 2025

POSITIVE SCHOOL CULTURE

“We have observed positive changes in the school culture due to the consistent, values-based support provided.”

Parel Vallei High School · 8 December 2025