
Youth aged 13–25 · South Africa
Partner with Unashamedly Ethical’s TRIBE initiative to equip young people aged 13–25 across South Africa with character, ethical enterprise and leadership skills.
For public and private schools, businesses, youth and aftercare centres, NGOs and organisations working with youth.
We prioritise access for marginalised communities, while partnering with institutions across South Africa.
2,857
learner & youth engagements · FY2026
142
educator engagements · FY2026
5
Culture Shift schools · FY2026
What if a business idea could become a young person’s first opportunity?
Choose learning and culture support that fits your people, setting and goals.
01 CORE YOUTH PROGRAMME
Build self-awareness, integrity and responsibility through real-life dilemmas, discussion and reflection. Help young people make respectful, accountable choices.
What changes when respect becomes a daily practice?
22% of South African Grade 9 learners in TIMSS 2023 reported being bullied about weekly.
Young people aged 13–25
Choose from 12 modules combining theory and practice. Options include 1–2 day training, or a recommended 6–10 month journey with weekly facilitated sessions and a real business launch.
02 CORE YOUTH PROGRAMME
Develop ethical business thinking and practical skills to turn ideas into income-generating ventures that create value for customers and communities.
Who will help a young person turn potential into a practical next step?
36.4% of South Africans aged 15–24 were not in employment, education or training in Q2 2026.
Young people aged 13–25
Choose any of 15 modules, or the full programme. Sessions run for 1–4 hours and are adapted to your group’s needs.
03 ORGANISATIONAL CULTURE PROGRAMME
Build healthier organisational cultures through shared values, honest dialogue and practical action plans. Help leaders and teams address conflict, strengthen trust and ease everyday pressures.
For schools, businesses, youth and aftercare centres, school governing boards and youth-focused NGOs.
What would change if integrity guided the next generation of leaders?
41/100 South Africa’s score in the 2025 Corruption Perceptions Index, measuring perceived public-sector corruption. Zero means highly corrupt; 100 means very clean.
Young people aged 13–25
Choose any of 15 modules, or the full programme. Sessions run for 1–4 hours and are adapted to your group’s needs.
Real-life dilemmas and discussion build ethical awareness.
Apply values in decisions, relationships and leadership.
Work towards ethical communities, sustainable livelihoods and responsible participation.
Reported outcomes & participant voices
Our long-term aim is to help young people create income, support their families and contribute to reducing unemployment and poverty through ethical enterprise.
TRIBE shares the experience of one young entrepreneur who started more than five small businesses and now supports his previously unemployed parents and wider family. His journey shows the potential of enterprise to strengthen a household.
What helps a young person stay engaged before they leave school?
“The values imparted through this initiative have not only enriched our students personally but have also strengthened the culture of leadership within our academy.”
Eagles Rising Leadership Academy (ERLA)
Generate, in partnership with Unashamedly Ethical.
“They learned that running a business is not only about making money but also about finding ethical ways to solve real problems in their communities.”
Legacy Kayamandi / iKamva, Legacy Community Development NPC · 2025
Partner & learner voices
Community partners and learners describe the difference in daily life.
TRIBE participants also attended Prochorus youth initiatives.
“The children are also more likely to say sorry to one another and forgive each other. They are also proud of their own achievements and encourage others to give their best and do well.”
Prochorus · 2025
Calling Academy’s partnership with Unashamedly Ethical.
“This collaboration has played a significant role in shaping the holistic development of our learners, and we are truly grateful for it.”
Calling Academy · 2026
“The program created a safe and inspiring space where young people could explore their convictions and strengthen their resolve to stand boldly for what is right.”
Eagles Rising Leadership Academy (ERLA)
“The Tribe program has helped me understand the importance of faithfulness in my relationships.”
Student, Legacy · March 2025
“The discussions and activities have been really valuable in helping me develop my character and leadership skills.”
Student, Paul Roos / JAM Camp · March 2025
“The TRIBE initiative powerfully reinforces the moral foundation we strive to build in our future leaders.”
Parel Vallei High School · 8 December 2025
“We have observed positive changes in the school culture due to the consistent, values-based support provided.”
Parel Vallei High School · 8 December 2025
Shaun Kwela is a facilitator of TRIBE, Unashamedly Ethical’s youth ethical formation programme.
Working directly with young people, Shaun helps create engaging spaces in which learners can explore character, values, choices, responsibility and the kind of people they want to become.
Through TRIBE’s Character Development, Ethical Entrepreneurship and Culture Shift programmes, he helps young people develop the internal foundations that support ethical decision-making, responsible leadership and positive influence.
Creative, relational and naturally engaging, Shaun brings energy and authenticity to his work with young people. His ability to connect with learners helps translate important conversations about ethics and character into experiences that are practical, accessible and relevant to their everyday lives.
At the heart of his role is relationship. By meeting young people where they are, listening to them and walking alongside them, Shaun helps make ethics personal rather than abstract.
His work reflects one of the central beliefs behind TRIBE: if we want to influence the future, we need to invest in character while it is still being formed.
Bertram Davids is a facilitator of Transformational Leadership On Demand (TLOD), Unashamedly Ethical’s transformational leadership pathway.
Through TLOD, Bertram works with individuals and leaders to explore the connection between character, behaviour, relationships, responsibility and influence.
His facilitation style is grounded in relationship and engagement, creating spaces in which participants can reflect honestly on how they lead and the impact their choices have on others.
Bertram is passionate about helping people move beyond leadership as a position or title and recognise the influence they carry in their families, workplaces and communities.
Through his work with UE, he contributes to developing leaders of moral influence — people who understand that transformation begins personally but has the potential to ripple outward into teams, organisations and communities.
Casey-Lee Scott provides the administrative and operational support that helps keep Unashamedly Ethical moving.
Working at the centre of the organisation’s day-to-day activity, Casey supports programmes, events, administration, record keeping, stakeholder coordination and operational processes across UE.
Her role is often where many strands of the organisation come together. Whether supporting a programme, coordinating information, assisting with an event or keeping administrative processes on track, Casey helps create the practical foundation that allows the wider team to focus on relationships, programmes and impact.
She brings reliability, organisation and a strong service orientation to the team, helping ensure that commitments are followed through and that the detail behind UE’s work is properly managed.
Casey’s contribution reflects an important reality of movement-building: meaningful impact depends not only on vision and ideas, but on the people who quietly and consistently make sure that things happen.
Ilene Power is the Chief Operating Officer and General Counsel of Unashamedly Ethical, with responsibility for the organisation’s operations, governance, compliance, legal oversight, reporting, communications and organisational systems.
A seasoned labour lawyer and Certified Ethics Officer, Ilene brings more than two decades of experience in employment law, workplace relations, governance, organisational ethics and dispute resolution. Her work sits at the intersection of law, ethics, leadership, organisational culture and purpose.
As COO, Ilene plays a central role in developing and translating organisational strategy into practical implementation. She develops and oversees the operational frameworks, systems, structures and accountability mechanisms that support UE’s day-to-day functioning and strengthen organisational consistency, transparency and effectiveness.
As General Counsel, she provides internal legal, governance and compliance oversight and is responsible for driving the governance and compliance outcomes required of Unashamedly Ethical as a non-profit company. This includes supporting the Board and executive leadership, maintaining appropriate governance processes, overseeing statutory and organisational compliance, and helping ensure that UE operates within a sound legal and governance framework.
Ilene also leads UE’s reporting and communications function. Internally, she develops and coordinates organisational, management and Board reporting, bringing together information from programmes, finance, fundraising, partnerships, communications, events and operations to provide leadership and the Board with a clear view of organisational performance, risks, priorities and progress. Externally, she helps shape how UE communicates its purpose, programmes, impact and ethical voice to partners, stakeholders and the wider public, developing key communications, advocacy content and thought-leadership messaging to ensure that the movement communicates with clarity, consistency and purpose.
She leads Ethics in Action, UE’s organisational ethics pathway, supporting organisations to move beyond compliance and intentionally build cultures in which ethical conduct can take root and endure.
A significant part of Ilene’s work is advocacy and thought leadership: helping individuals, leaders and organisations recognise that ethics is not simply about responding when something goes wrong, but about intentionally building the conditions in which people are more likely to do what is right.
Gary Power is the Chief Executive Officer of Unashamedly Ethical and has been a driving force behind the movement’s growth, sustainability and strategic development.
With a strong background in business and leadership, Gary brings an entrepreneurial, relational and highly networked approach to building a global movement for ethics. He has a natural ability to connect people, identify shared purpose and build relationships that develop into meaningful partnerships, funding support and long-term collaboration.
As CEO, Gary leads the strategic direction of Unashamedly Ethical and carries primary responsibility for fundraising, partnership development, stakeholder engagement, public advocacy and the organisation’s overall sustainability. In the absence of a dedicated fundraising function, he is personally and actively involved in building donor and partner relationships, pursuing funding opportunities and strengthening the income base needed to sustain and grow UE’s work.
Gary also provides executive oversight of UE’s financial function. Working closely with the finance team, he monitors the organisation’s financial position, budget, cash flow and sustainability, and reports to the Board on financial performance, strategic priorities and key organisational risks.
A significant part of Gary’s leadership is outward-facing. He represents UE in strategic stakeholder engagements, partner forums, speaking opportunities and relationship-building conversations, helping to expand the movement’s reach and strengthen its influence.
Gary’s strength lies in bringing people together around a shared purpose. He is a natural networker and relationship-builder who understands that movements are built through trust, connection and sustained engagement.
Through his leadership, Gary continues to create opportunities for individuals, organisations, funders and partners to participate meaningfully in building a more courageously ethical world.
I commit to living and leading with honesty, even when it costs me.
I choose accountability over comfort, and courage over convenience.
I will not compromise my integrity for approval, advancement, or ease.
I commit to treating every person with dignity — in my words, decisions, and actions.
I accept that ethical leadership is not a title. It is a daily decision.
I sign this commitment not as a perfect person, but as someone who chooses to try — every day, in every context, at every level.